MENA Cristal 2012 Results
MENA Cristal Results
By Admin I : Before officially releasing the detailed MENA Cristal 2012 full results we were following minute by minute the distributed awards via social media platforms and online resources since as you know, attending such events can cost a fortune (And yes, we think it’s noteworthy to study bloggers’ participation in high end award ceremonies being a part from today’s influential media.)
The awards were the result of earlier judging held last December in Switzerland and the ceremony took place at Mzaar Kfardebian (Lebanon) for 3 consecutive days from 21 till 23 February 2012.
As a fast summary of the results, LEO BURNETT was mainly dominating the race, grabbing the biggest number of awards for well deserved campaigns and efforts.
to cut it short, let’s all congratulate this selection of winners below, we’re very vey proud of our agencies and as Brofessional Review, we covered and credited many of the award winning campaigns and our expectations turned out to be a hit!!
– Media Man of the year: Pierre Choueiri
– Young director cristal: Nadine Labaki
– OMD media network of the year
– Leo Burnett Beirut advertising agency of the year
– Starcom Mediavest Group media agency of the year!
PRIZE LIST PRODUCTION CRISTAL MENA 2011/2012
WEB FILM
Campaign: 2D Revolution Advertiser: Egyptian Tourist Authority
Production House: Independant Artists Agency: JWT Country: Egypt
PHOTOGRAPHY
Campaign: Sad World Advertiser: Zain Group
Production House: City Films Agency: M&C Saatchi Country: Lebanon
MEDIA CRISTAL PRIZE LIST 2011/2012
MEDIA GRAND CRISTAL
Campaign: No Rights No Women Advertiser: No Rights No Women Agency: Leo Burnett Beirut Country: Lebanon
FOOD PRODUCT / DRINK / MASS CONSUMPTION PRODUCT
Campaign: El Balad Baladna Advertiser: Henkel Agency: OMD Media Direction & Impact BBDO Cairo Country: Egypt
BANKING / CREDIT ESTABLISHMENT / INSURANCE
Campaign: Loubnani Stamp Advertiser: Bank Audi Agency: Leo Burnett Beirut Country: Lebanon
SERVICE
Campaign: Fake It All: Stunt Advertiser: Brand Protection Group Agency: Leo Burnett Beirut & Starcom MediaVest Group Country: Lebanon
GREAT CAUSE / PUBLIC INTEREST
Campaign: No Rights No Women Advertiser: No Rights No Women Agency: Leo Burnett Beirut Country: Lebanon
PROMO & DIRECT CRYSTAL PRIZE LIST 2011/2012
PROMO & DIRECT GRAND CRISTAL
Campaign: Fake It All Advertiser: Brand Protection Group Agency: Leo Burnett Beirut Country: Lebanon
CHARITY / GENERAL INTEREST
Campaign: No Rights No Women Advertiser: No Rights No Women Agency: Leo Burnett Beirut Country: Lebanon
CORPORATE
Campaign: Fake It All Advertiser: Brand Protection Group Agency: Leo Burnett Beirut Country: Lebanon
CYBER & MOBILE CRISTAL PRIZE LIST 2011/2012
CYBER & MOBILE GRAND CRISTAL
Campaign: No Rights No Women Advertiser: No Rights No Women Agency: Leo Burnett Beirut Country: Lebanon
RETAILER WEBSITE
Campaign: Fake It All Advertiser: Brand Protection Group Agency: Leo Burnett Beirut Country: Lebanon
CHARITY / GENERAL INTEREST
Campaign: No Rights No Women Advertiser: No Rights No Women Agency: Leo Burnett Beirut Country: Lebanon
TRANSPORT / TOURISM / TRAVEL (SPECIAL MENTION)
Campaign: I Am Egypt Advertiser: Egyptian Tourist Authority Agency: JWT Country: Egypt
PRIZE LIST FILM CRISTAL MENA
Food : Leo Burnett Cairo – Cono is different – Egypt : CRISTAL + GRAND CRISTAL
Drink : Leo Burnett Beirut – Keep walking – Lebanon : EMERALD
Insurance / Banking / Financial Service : Leo Burnett Beirut – Bank Audi “Go out there” – Lebanon : EMERALD
Services : M&C Saatchi Beirut – MTC touch 3.9G Speedy & Amigo – SAPPHIRE
Public interest campaign : IMPACT BBDO Beirut – Cheyef Halak – SAPPHIRE
PRIZE-LIST OUTDOOR CRISTAL MENA
Food / Drink : JWT Beirut – Heineken – What’s Christmas without Red & Green – EMERALD
Ambient: (all product categories) : JWT Beirut – Heineken – What’s Christmas without Red & Green – EMERALD
PRIZE-LIST INTEGRATED CRISTAL MENA
CONCEPTION OF THE IDEA:
Leo Burnett Beirut : NoRights No Women – CRISTAL + GRAND CRISTAL
Impact BBDO Beirut : Cheyef Halak – CRISTAL
Leo Burnett Beirut : Fake it All – The closest things to you can be fake – EMERALD
VARIATION OF THE IDEA / PLURIMEDIA CAMPAIGNS
Leo Burnett Beirut : Fake it All – The closest things to you can be fake – CRISTAL
Impact BBDO Beirut : Cheyef Halak – SAPPHIRE
Leo Burnett Beirut : No Rights No Women – EMERALD
PRIZE-LIST CORPORATE & PR CRISTAL MENA
Impact BBDO Beirut : 90 Years Fransabank – SAPPHIRE
Leo Burnett Beirut – Roses from the Sky – Lebanese Army – EMERALD
PRIZE LIST ARABIC CULTURE CRISTAL MENA
Conception of the Idea
Impact BBDO Beirut – Cheyef Halak – CRISTAL
Good Job you guys!!
For the complete results check this link
The final ranking was: Leo Burnett BEIRUT number 1 followed by Impact BBDO BEIRUT number 2 (and the rest are mostly Dubai and GCC based agencies).
2 Lebanese agencies dominating a regional award shows, proud of you guys!
True! We all are. 🙂
Wish to win because I’m with women rights
omg leo burnett beirut is the adele of advertising