BRecap: Touch Text&Talk: insightful ballvertising
By Admin I: it has been a couple of weeks since the release of this campaign that we missed reviewing earlier due to our messed up scheduling skills.
Well to be quite honest, it’s very logical to review campaigns after a while, being able to add an extra layer of temporal impact. The campaign failed to cause a buzz; people saw it once, had a fast laugh but the approach kept them passive.
Being as subjective as we always were, Text&Talk opens up new horizons for Touch as a brand from one side, and for local advertising from the other. The use of a silent movie, the art direction, the storyline, the cast, the acting skills, and the whole insightful approach related to our Lebanese habit of ‘miss-calling’ work together meticulously (disregarding the fact that we stopped this habit when Whatsapp hit us). The campaign is spot on, an eye candy that deserves both thumbs-up just because of the amount of ballvertising it evolves. Guys, it’s not easy to do such an ad, it’s even more difficult to convince a client to pay for such a risky job.
Whether effective or not (NOT), we can’t but encourage more experimentation on the level of guts in advertising. We need more campaigns that dare to be authentic, to lose the modern edge, the cliche art direction, the advertising trends and the useless nostalgia. We need to go experimental people!