Almaza goes light-minded
By Admin NK: Dammit Almaza, WHAT IS THIS? What’s this weak use of typography mixed with this horrible blank space dilemma? And NO you can’t just put a typical “Lebanese” landscape and add a bottle of Almaza and call it a summer campaign.
So summer comes and you would expect something interesting, but Almaza Light failed again this year (you may check last year’s fuss. The use of typography is just horrible, a “ready whenever you are” placed in the middle and creating this hideous unbalance with its ugly font. And holy moly what is that “symbol” next to it? Some kind of a badly shaped umbrella cheaply done on illustrator, or that “drop of water”. Like, WHY is it there? Are you serious? It doesn’t fit the tonality of the photos taken, nor the line (Disastrous copywriting skills)!
Whenever you decide to go gimmicky try to push it all the way or drop it, that’s like design 101 at any school/agency!