Warde’s Quest and a million questions
By Admin I: A new campaign by ‘Warde’ reformulated around the ‘journey’; so it’s beautifully animated, narrative-based because it’s like the new trend in the field and stuff, but what’s striking about this campaign is the credits:
Agency: Leo Burnett Beirut
Animation House: Onesize
So guys, it’s either we don’t have animators in this freaking country, or we didn’t even search because it’s very uncool to commission a local talent.. It’s by no means a technical reason: we do have technically good 3d animators that can get such jobs done! If the reason is creative – which we agree with, our animators are generally software worms – then you – advertising creatives – lack the basic ability to art direct. If you cannot art direct a local animation job, you should most probably resign and go do ‘beautiful’ design works from now till infinity.
It’s just sad to see such work, go all excited about how creative it looks then discover that it was done by some Amsterdam based creative studio. It’s sad because it’s another proof of fake propaganda, a step backwards in a field that’s eager for encouragement.