A winning theory by Exotica, this Valentine’s
By Admin H: Finally and after long delays, we got the chance to admire a smart theory of an interesting interactive campaign. The passion is back featuring the power of words and that of a 12 flowers bouquet from Exotica. (instead of last year’s Labneh plate)
The newly launched campaign caught so many fans and engaged the audience in less than 48 hours, creating a positive buzz around Exotica’s “working” approach, and pushing them into creating more and more Valentine Theories and linking them to “Exotica” in a flood of theories. (they could just be agency members validating the interactivity, but let’s be nice!)
In a simple neat design, the campaign drives us to stop nagging and go creative in order to come up with new Valentine Theories with the chance to win a Voucher to be spent at Exotica, (a win-win for the brand). The under-art directed execution, might be attributed to an attempt of first level simplicity hinting ‘easy to do’, somehow screaming for a visual edge.
This campaign should be appreciated, it’s simply smart and well thought of in terms of concept and copy-writing; begging for better and better campaigns in the near future which wouldn’t be hard after a series of flops (or at least keep it on the same level).
We might tap on your nerves all year long, but we can be gentle on some occasions! Happy Valentines Leo. (God that’s cheesy!)