A winning theory by Exotica, this Valentine’s

exotica-valentines-2013

A winning theory by Exotica, this Valentine’s

By Admin H: Finally and after long delays, we got the chance to admire a smart theory of an interesting interactive campaign. The passion is back featuring the power of words and that of a 12 flowers bouquet from Exotica. (instead of last year’s Labneh plate)

The newly launched campaign caught so many fans and engaged the audience in less than 48 hours, creating a positive buzz around Exotica’s “working” approach, and pushing them into creating more and more Valentine Theories and linking them to “Exotica” in a flood of theories. (they could just be agency members validating the interactivity, but let’s be nice!)

In a simple neat design, the campaign drives us to stop nagging and go creative in order to come up with new Valentine Theories with the chance to win a Voucher to be spent at Exotica, (a win-win for the brand). The under-art directed execution, might be attributed to an attempt of first level simplicity hinting ‘easy to do’, somehow screaming for a visual edge.

This campaign should be appreciated, it’s simply smart and well thought of in terms of concept and copy-writing; begging for better and better campaigns in the near future which wouldn’t be hard after a series of flops (or at least keep it on the same level).

We might tap on your nerves all year long, but we can be gentle on some occasions! Happy Valentines Leo. (God that’s cheesy!)

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8 comments
  1. Astrae said:

    I have a problem with the 12 on top of the flower, mathematically it means power 12 not a multiple of 12 so the equation is wrong in syntax and kind of confusing

    • adam apple said:

      The Maths does not need to be right in Theories of Love. You need to add a bit of Chemistry, Physics, Poetry and Beauty. Mathematically one rose to the power 12 equals one rose. And one single rose can have the power to move hearts and emotions. Bravo Exotica, they hit a really winning formula. The proof… we are debating it with open creative minds

  2. TC17 said:

    seriously guys? lolz

  3. Greattrack said:

    The worst i’ve ever seen! Equations?? who does that anymore.
    Not to mention the awful art direction. This is a mess.
    This on the other hand is by far better:
    http://www.facebook.com/AlRifaiNuts

    • Admin I said:

      we’ll be reviewing Rifai, later this week

  4. josef said:

    Admin, what have you been smoking lately? 🙂

  5. adam apple said:

    The Maths does not need to be right in Theories of Love. You need to add a bit of Chemistry, Physics, Poetry and Beauty. Mathematically one rose to the power 12 equals one rose. And one single rose can have the power to move hearts and emotions. Bravo Exotica, they hit a really winning formula. The proof… we are debating it with open creative minds

  6. EsteemedAdCritic said:

    The only theory I am certain of is that Exotica = shit.

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