Doculand meets TeleLiban
By Admin I: so we’re clearly in the middle of an advertising recession, the type that we haven’t witnessed before and we currently fail to point fingers at. We’re in June and we can barely spot any summer campaign. Almaza is the only brand that keeps showering us with advertisements, while other brands either stick to their social media pages, or ‘ship’ some Dubai produced campaigns, change the dialect, keep the atrocity and release.
We’re not going to make a hassle out of the new doculand ad, in the end, it’s only a copycenter that claims to do all sorts of services (and sticks a ‘designer’ tag on every computer technician). Okay the campaign is hilariously bad, reminding us of the 90s advertising fever, the 1st degree, and all sorts of long scripts containing too much client opinion. In this video, the script has probably more USPs than any other campaign we’ve ever seen: doculand is fast, doculand has good client servicing, doculand had good quality copy machines, doculand has beautiful ladies at the counter, doculand has overacting cheese, perlex, ammo abou Fouad, everything!
It’s not only an ‘all over the place’ campaign, but it actually triggered us to talk about the input of a certain client in the creative work. We’ve all been exposed to those excuses: ‘the client wanted it that way, we had a better idea, I wish you’ve seen the initial proposals’, and so on, and we actually buy that agency BS, just because bad clients exist, but we’ve reached a point where agencies are craving clients, at any price, at any level.
Recession made advertising a slave, an client’s butt-kisser. It’s a whole process close to ‘Orchiectomy’, a fancy word for ‘the surgical removal of one or both testicles’.