Dubai Lynx 2013: agencies, we have to talk!

Dubai Lynx 2013: You agencies, we have to talk!

By Admin I: It seems like the Lynx this year were brutally honest with everyone; when we previously said it was a bad year in advertising, we truly meant it, and this award show made more sense of our judgement: no grands prix in direct, film, film craft, integrated, interactive, print & poster craft, mobile, outdoor or radio, making it one of the worst years since the Dubai Lynx began in 2007.

Look guys, we’re no big fans of those ceremonies and of Dubai being the center of advertising and communication, but this year’s results were generally fair. Few Weeks ago, Leo Burnett Beirut celebrated its ‘6th most creative agency in the world” title, we laughed so hard that you guys thought we have personal issues with the agency. 2 days ago our disappointing Leo, left the Lynx with very few wins out of 72 entries, and 1 gold only for, umm, Picon.

JWT’s win evolved around their hit campaign of the year, ‘Touch’ in my new world and MyPlan, an expected well deserved win in art direction, and music.

The biggest winner of the event, talking locally, is definitely Impact BBDO with their Dewar’s heritage-whatever-campaign, that is really a very conventional approach to a very conventional subject matter. The campaign won 2 Grand Prix and several other Lynx, it’s weird, very weird, but you know stuff happen and such events have lots of alcohol, so who knows what drunk people can do!

Our favorite Lynx win is by far the ‘Independent agency of the year’ that went for ‘Interesting Times Beirut’, known to be our spoiled brats at this blog and no we’re not going to hide that. Interesting Times still managed to grab some awards for the Lebanese Brew campaign, and managed to grab some huge spotlights at the event.

Copycats or not?!

This year’s shortlists included a big number of campaigns, 5 of which are for Republique Beirut, an agency that’s still struggling to shine locally. Unfortunately, 2 of those showed extreme similarities with previous works (not gonna pull the ‘copycat’ card here, we like small agencies)

1-Ejjeh & Sons is just too similar to a campaign coming from the Cannes Lions 2010 archive.
2- Mukhi Sisters – Never hide your jewelry coming from the earonic iPhone cases, which is not really an ad, but still you can’t just get an existing idea and find a client for it.

Originality is always questionable, ‘MyPlan’ wasn’t super original, and ‘Last Summer on Earth’ had a huge debate of such kind, still they managed to grab some serious awards.

In the end, congrats to the winners, the Lynx made more sense than other shows but still, some serious discipline should be implemented here, listen you big guys behind big offices!

Roundup:

Leo Burnett Beirut has 6 wins from 72 entries
1 Gold in Branded Content
2 Silver in Craft (ok, that doesn’t really belong to the agency)
1 Bronze in Film, 1 Bronze in Pr and 1  Bronze in Promo.
Impact BBDO leads Lebanese agencies with 2 Grand Prix, 3 Gold, 2 Silver, 4 Bronze
At second place is JWT Beirut with the same number of trophies as Leo Burnett but more shortlists.
Leo Burnett is third.
Horizon FCB is fourth with 1 Gold, 1 Silver and 2 Bronze.
Grey Beirut fifth with 1 Gold in PR
Lowe Pimo is at 6th place with a Silver in outdoor.
FP7 at 7th place with 1 Bronze in Film.
The lowest ranked agencies are Clementine, Ogilvy and Republique.
Republique walked home with 5 shortlists, but not a single prize.
Ogilvy and Clementine are the biggest losers with 0 shortlists.
And with 2 Silver and 1 Bronze, Interesting Times wins independent agency of the year, primarily due to lack of competition, rather than merit.
Drive Dentsu Beirut, Publicis, M&C Saatchi and TBWA did not enter the awards.

Some detailed results Below (GrandPrix and Gold for local agencies > more). Thanking our friend EAC for his/her help!

Branded Content & Entertainment

Gold: HAPPINESS HEROES  / BEL GROUP
PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT, LEBANON

Craft: Film

Gold: TOUCH – IN MY NEW WORLD
TOUCH
JWT BEIRUT
LEBANON + Bronze in FILM – ANIMATION

+ Bronze CINEMATOGRAPHY + Bronze BEST USE OF MUSIC

Media

Grand Prix: A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS
DEWAR’S
IMPACT BBDO Beirut, LEBANON

Gold: LBCI DRAMA CAMPAIGN – WARD EL KHAL
LBCI & LBCI DRAMA
LBCI DRAMA
IMPACT BBDO Beirut
LEBANON

Gold: Media: Integrated Media
INTEGRATED MEDIA CAMPAIGN
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS
DEWAR’S
IMPACT BBDO Beirut
LEBANON

PR

Grand Prix: A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS
DEWAR’S
IMPACT BBDO Beirut, LEBANON

Gold: SEPTEMBER CHRISTMAS / TAMANNA

TAMANNA
HORIZON DRAFTFCB Beirut
LEBANON
Gold: A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS
DEWAR’S
IMPACT BBDO Beirut
LEBANON
IMPACT PORTER NOVELLI Beirut
LEBANON
Gold: ACT FOR THE DISAPPEARED
ACT FOR THE DISAPPEARED
GREY WORLDWIDE MENA NETWORK Beirut
LEBANON

Special Awards

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Print, Outdoor, Print & Poster Craft, Radio, Media, Interactive, Mobile, Direct, Promo & Activation, PR, Design and Integrated sections.

Network of the year: Leo Burnett

Advertising Person of the Year: Roy haddad

Independent Agency Of The Year: Interesting Times, Beirut

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21 comments
  1. EsteemedAdCritic said:

    Ever other year, another stupid category pops out.
    I think Dubai Lynx should cut down their categories and use only three: Print, Film and Outdoor.
    These are the only ones that really matter.

    Film craft is, well, film craft. It has nothing to do with the agency’s talent. Ironically that’s where most JWT’s entries appeared. 28 entries! And I’m so sick of all those new categories like Branded Content, PR, Media and Promo, which incompetent agencies like Leo Burnett try to score something in.

    So yeah, fuck you Lynx.

  2. EsteemedAdCritic said:

    And just because Leo Burnett Mena won Network of the Year, thanks to its Dubai office, it doesn’t mean that Leo Burnett Beirut can pat themselves on the back.

  3. doodle-de-doo said:

    Dear EsteemedAdCritic,
    What century do you live in? Print, Outdoor & Film are used less and less around the world (except 3rd world countries, like here in leb, and in the middle east). Online, and all other categories are taking over, because that’s where audiences are and that’s where all the right tools for promoting your communication really are… or have you been too full of yourself for too long to notice that the world is changing?
    Oh, and Branded Content is a category that was added and created last year at the Cannes Lions, to cater to communication campaigns that, for a change, use more creative mediums to communicate their messages. But yeah… you know best, don’t you?!
    Another thing, Film craft has everything to do with the creatives & the agencies. Do you really think that the production houses, who are HIRED by the agency & the client, make all the decisions (casts, locations, photography, coloring, and all the finishing touches) and do it all themselves, delivering a final product to air? The Agencies run the show on that front, they give approvals before it gets to the client. But obviously, you’re just talking from your ass and have way too much esteem for yourself. Get your facts straight.

    Sincerely, AnAdEnthusiast.
    *cos it’s not about criticizing. it’s about bettering. So stop bitching and have something ‘constructive’ to say from now on.
    Oh, and please spare us a reply by bitching some more about how i’m “OBVIOUSLY” someone who works at Leo Burnett, or JWT or some other….how did you put it?… “incompetent agencies”.

    • EsteemedAdCritic said:

      Print and Film are and have always been the toughest categories. Any little girl with 10 Facebook friends can win a Grand Prix in PR. And no, dear, agencies can’t credit themselves for “best music used in advertising”. They sure had a say in it, but they did not compose the track. Agencies should be banned to enter this category. And now if’ll you excuse me, I’m off to wear a moustache on Facebook, in solidarity with women and to save the world from those crazy wife-beating Lebanese husbands.

      • Admin I said:

        hahah that no-women-no-right joke is hilarious. that campaign is freakin bad!

      • Yes true I am with EsteemedAdCritic, but I prefer to have spaces in it.. Print and film have always been the toughest, PR needs PR, means who do you know and not what do you know. It has nothing to do with the 10 years old girl with little FB friends. the whole point from creating those new categories is to get more profit, because all agencies need to win points which is the real hook (the points), and they are all obliged to enter all festivals which are all ruled by one owner 🙂 to get points. I don’t think that network of the year Title is worth it.

  4. josef said:

    I do agree that in general it wasn’t the best year, but the results of Lebanon compared to the results of other countries is solid. Do not forget that Lynx is organized by Cannes Lions, the jury is international with star names… so better not question the wins… and please whoever wrote this, do not contradict yourself in the same topic:
    “…but you know stuff happen and such events have lots of alcohol, so who knows what drunk people can do!”

    and then later:
    “…Interesting Times still managed to grab some awards for the Lebanese Brew campaign”

    hmmm… you think the jury was totally DRUNK when you spoiled your babies with that Award?

    • EsteemedAdCritic said:

      Actually they won Silver and Bronze in Interactive and 1 Silver in Media. Nothing spectacular, but they were probably named independent agency of the year due to lack of competition, rather than merit.

      I bet they were too ashamed to enter the LB posters in print or outdoor, because of their similarity to the Diesel campaign. The outdoor campaign which our dear brofessionals raved so much about wasn’t even submitted to the award.

    • Admin I said:

      Since when we usually make perfect sense?!

  5. Fresh said:

    Test test

  6. Brofessional Ballout, what do you have against humanity (el basharieh), don’t you have work to do else than calculating the agencies points and the shortlists vs entries? I am pretty sure that agencies themselves have no idea about your researches. As for the interesting times your favorite agency story is more than clear that you are trying to hide the truth of being the blog of Leo Burnett, and now you are trying to get credibility. Man you are the Nasser Andil of the advertising industry.

    • Admin I said:

      Honestly, your comment made our day, super super hilarious! ‘you are trying to hide the truth of being the blog of Leo Burnett, and now you are trying to get credibility’ OMG!! Can’t stop laughing!!
      Welcome to this blog and please don’t let us miss your hilarious comments!! ❤

      • Man it is 11:40, go back to bed.
        What is the ❤ you left at the end? I am sorry I am not familiar with those shortcuts.

    • Admin I said:

      Thanks for that nightmare picture! Scroll down for the reply!

  7. By the way can someone tell me what is the advertising Person of the Year title? Is it man of the year? If we will continue that way we will be having the Orta of the year title.

  8. I said get back to bed, but u can have your laptop!! I am still waiting your answers BRO fessional.

    • Admin I said:

      Chill man, you got a reply below just because you’re funny!!

      > Brofessional Ballout, what do you have against humanity (el basharieh)
      – Nothing but a hate for hypocrisy.

      > don’t you have work to do else than calculating the agencies points and the shortlists vs entries?
      – We do, more than you’d imagine, but we’re committed to this blog’s message.

      > I am pretty sure that agencies themselves have no idea about your researches.
      – They do, and almost shit in their pants because of those posts.

      > As for the interesting times your favorite agency story is more than clear that you are trying to hide the truth of being the blog of Leo Burnett, and now you are trying to get credibility.
      – That’s hilarious, no comment! (you have such a rich imagination!)

      > Man you are the Nasser Andil of the advertising industry.
      – That’s too awful as a comparison, that we’re laughing it off!!

      Thank you!!

  9. AdminR said:

    And that’s what we call Menopause for men! By the way we know Nasser kandil, no need to link us, but why Nasser, i think the trend now is El-Assir, i’d prefer “El-Assir of the Advertising industry”… sexier!

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