Intro by Admin I : Because they were interested and interesting enough to comment on our labor day post “A letter to the BIG guy up there”, and simply because they decided to say NO to the BIG guys they faced and started their own journey, we decided to publish one of their comments, a part of a 4 page article published earlier in Arabad. And just for you to know, having agency contributors will make us even more responsible, bashing their failures and praising their successes; We no play, we no compromise, and no, we no do paid contributions.
An interesting piece of shit!
By Interesting Times :
‘When the world changes fundamentally, survival depends on fundamental change’
We find it amusingly ironic that HHCL would publish a manifesto warning ad agencies about the dire need to change, catch the unflinching eye of WPP who would shortly after buy out HHCL, and eventually shut it down in early 2007.
Little did they seem to know the true worth of that document published back in 1997. Hasn’t change always been the only constant? We are definitely not going to preach to the choir here. We know you know that the media landscape has changed. And it sure goes without say that the consumer has changed. But through it all, someone else has changed. Today, the men behind the curtains have also changed. Even in the Middle East, people in creative agencies who have long been eyeing change, have now themselves changed. It seems as though it were in our DNA to seek a good job in a big corporation, and stay at it, fighting our way up until the day we die at the corporate desk. But a brave few are starting to think differently, and starting new. More good guys at big agencies are thinking small and fast.
All around the world, we see major corporations bleeding talent for all the same reasons. They now realize that it is time to restructure; now or never. Take Google.
There change of leadership is likely to bring a change in corporate culture too, which is evident from Page’s statement, “My goal is to run Google at the pace and with the soul and passion of a startup.” Let’s see how this change pans out for Google, which is now facing multiple threats in the form of faster and lither competitors and increased government scrutiny. (source Yahooo) Not only from a revenue perspective but mainly from a talent perspective. Google appears to be bleeding talent. In recent weeks, it was confirmed that Omar Hamoui, former AdMob founder, and Lars Rasmussen, Google Maps and Google Wave creator, have both left the company. (source TMCnet)
Corporations seem to be restructuring not to meet new technologies or clients needs, but to meet talent needs. Have they finally realized that their business depends on it? If you are a talented person sitting behind a desk at some big corporation, then this all is nothing but good news to you. What the new talents of today really want is to do great work. And a truly creative agency knows that if you focus on the work, the money will come. So if you’re a big corporation you better restructure to keep your talent. It is either that, or today’s talents will only up and follow their dream and start their own little thing. But all is well that ends well. If you are a talented person thinking of starting up, or a big corporation thinking of restructuring, three words: never fear change. May you always live in interesting times.