Republique Beirut wakes up: Together We Celebrate
By Admin I : It seriously feels like ages since the last Republique release, which feels weird simply because the agency kept scoring well after the successful ‘Sleep comfort’ and ‘Mukhi Sisters’ campaigns. But again, nothing is weird in a country where creatives don’t give a damn about criticism and feedback.
‘Together we celebrate’ announces an Independence day following a ‘nobody likes to celebrate alone’ concept. Mehh, feels good, looks good but totally lacks the edge that characterized Republique’s earlier works; so guys, doing ‘safe’ work to probably attract more clients is just very very disappointing, and again, the occasion itself is not an excuse since it’s still fertile for new ideas.
So, what is really a slip in this campaign is the absence of the surprise element; it all gets revealed since the first second and leaves the time coder as redundant as it can get. Hinting a birthday bash could’ve came with no color connotations so the revealer would have a stronger impact, though we really appreciate the cheese-free approach..
At least that’s what we think, or what we expect from a team that proved high creative potentials.
Lebanon will probably celebrate alone, Cheers!
Creative Agency: Republique Beirut
Production House: Wonderful Productions