That fun Siblou campaign!

That fun Siblou campaign! 

By Admin NK: As a customer (without taking part of the design community), I was never a big fan of Siblou even though I never bought any of their products. Their branding identity and previous campaigns never really attracted me and got me to say “hey I have to try this out”. (NK, dear, you were a broke noodles eater, and yes Siblou is overpriced, whatever!)

Now we’ve all seen their “Do The Fish” and “Fishfull Thinking” commercials, those were lame and pointless. But we recently spotted their latest TVC and I’ve got to say, this one was funny. True, you’ll find it cliché after you’re done watching it but when I saw that obnoxious woman late for dinner “transforming” into a French man chef, I didn’t see that coming. And the reaction on that old man’s face was priceless!
Unlike their other commercials, this one surely does make sense in promoting their products. We love witty humor when it comes to anything, so good job!
Going too literal does indeed become lateral and witty, not to forget the good art direction and the spot on sound effects and editing rhythm that contributed in its success.
But will that make me go buy Siblou now? Unless a Japanese chef comes out of the fridge and hands me Siblou frozen shrimps, now that’s an idea! (Again, NK, you wouldn’t settle down for frozen shrimps dear, and the chef is not a part of the offer).
GREY is kind of back, you know, kind of!
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10 comments
  1. josef said:

    …and how much were you paid for that pathetic review?

    • Admin NK said:

      That’s a smart pathetic question Josef, trust me if we are paid to post things, we would have been billionaires by now pleasing everyone including people like you with pathetic comments!
      And I would have been able to buy Siblou products, having seafood everyday for dinner!

      Hope I answered your question.

  2. Admin NK said:

    That’s a smart pathetic question Josef, trust me if we are paid to post things, we would have been billionaires by now pleasing everyone including people like you with pathetic comments!
    And I would have been able to buy Siblou products, having seafood everyday for dinner!

    Hope I answered your question.

  3. josef said:

    you really liked this commercial? you guys raised the bar so high that such reviews cannot insult our intelligence, unless you lost your touch and that would be pitiful.
    Hey, how about you praise XXL commercials while you’re at it, or how about you review the Krikita ad once again you might find it funny too!

    • Admin NK said:

      Josef, maybe you’re not too familiar with the concept of this blog. First, we never say things such as “we liked this or that”, we always mention the cons and pros (please read the review again).

      Our blog is open for comments, and we appreciate our audience’s opinions whether they’re with or against our posts. The subjectiveness always wins in this kind of field.

      We do not post reviews about the products you mentioned (because of so many reasons that cannot be mentioned here) but we do like to post reviews (in this case about Siblou) showing the change from bad to better, things that are worth reviewing.

      Your intelligence may be too high but your lack of good criticism is just insulting.

    • Admin I said:

      Josef,
      We appreciate your compliment (the one about raising the bar so high), but let me tell you one thing:
      We’re a team, and we’re all damn subjective and that’s the blog’s unique point.
      We do not expect braingasming campaigns for frozen fish products, and we always try to assess each campaign following many criteria: to me, absurdity and fun are always winners, fake promises and taking the audience for granted belong to the classical school that i hate, and so on.. We can debate what you think is wrong with that ad rather than throwing non sense crap at each other. Thank you!

      • Hey guys Admin I, Nk, all the alphabets, I just told you before and I repeat, when you post any article of yours give yourself a favor and read it before post it. I really don’t know from where to start, the commercial, Grey, you guys (the blog)!!! you are all materials to criticize. I really am against the “do the fish” commercial, it is stupid and pointless, but this one is as bad as the do the fish, maybe better, ashtaf bi zoum, zoum wa7ad. Nothing new. I guess you haven’t seen the old commercial of Siblou, “Mkattar men akel el la7meh”!! That one was really good. Guys, you are not doing your homework!!!

  4. Haha they did a good job finding the same red dress with white spots! 🙂

  5. EsteemedAdCritic said:

    Guys sakro el blog. Sayir jorsa. :p

  6. mary said:

    honestly i didnt like the ad!
    at all!

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