– They won the 2012 EFFIE GRAND PRIX for the second year in a row, Interesting Times and LB Beer seem unstoppable.
– ‘No Rights No Women’ by Leo Burnett Beirut, a campaign that keeps fooling award shows.
– BBDO and shaky controversial wins.
– ‘Alfa Uchat’ by Leo Burnett Beirut: a real campaign for a non-NGO client and a well deserved award.
– ‘The Return of Ben Ali’ keeps on amazing the crowd.
By Admin I : So the regional version of the Effie’s took place in Dubai on the 21st of November 2012. The Effie’s is labeled as more than just a pretty-faced awards show; it’s about creative that sells and gets results. (a pretty fake promise, blaah, typical advertising!)
This year saw a 30% increase in submissions, as well as a significant boost in the number of boutique/independent agencies, proving that the field is going through a transitional phase where the domination of multinationals is gradually fading away.
Interesting Times won the Gemas Effie grand prix for the second year in a row for its ‘The Last Summer on Earth’ campaign for Lebanese Brew, It also won gold and bronze in social media, creating the biggest shock of the night, being a campaign that seriously went viral, had a buzz all around social media and the Lebanese Blogosphere; and yes, we Brofessionals have already named the campaign ‘one of the best releases of the year’ (we’re such a lucky charm aren’t we?!) despite all the controversy that followed, and the endless debate over originality.
Leo Burnett Beirut kept doing well with its expected NGO wins, and the one very bizarre ‘No Rights No Women’, a campaign that was done at the agency’s office, shot, covered and edited by the agency; the campaign that nobody saw (doesn’t even relate to advertising, having no audience) is still managing to grab various awards internationally.
Lebanese Winners of the 2012 GEMAS Effie MENA Awards are:
Interesting Times for the “Last Summer on Earth” campaign for Gravity Brewing
(This won GOLD in the Food & Beverage category)
Telecommunications/ Mobiles & Internet:
SILVER – Alfa U-Chat – Alfa – Managed by Orascom Telecom – Leo Burnett Lebanon
Best Youth Marketing Campaign:
BRONZE – Alfa U-Chat – Alfa – Managed by Orascom Telecom – Leo Burnett Beirut
SILVER – LBCi Drama Launch – Ward elkhal stunt – LBCi – Impact BBDO Lebanon
Travel, Tourism & Transportation:
SILVER – Vote for Jeita Grotto – Ministry of Tourism – Impact BBDO Lebanon
Best Use of Social Media:
SILVER – No Rights No Women – No Rights No Women – Leo Burnett Beirut
BRONZE – The Last Summer on Earth – Gravity Brewing – Interesting Times
Sports Marketing Campaign:
BRONZE – Nike Middle East I Run Beirut – United Sports of Lebanon – Mindshare Lebanon SAL
Food & Beverages – FMCG:
GOLD – The Last Summer on Earth – Gravity Brewing – Interesting Times
Best Use of CSR:
GOLD – Break the Silence – Himaya – Leo Burnett Beirut
SILVER – BLOM Demining – BLOM BANK – IMPACT BBDO & OMD Lebanon