‘Masha3’ taking action
By Admin I: And here’s another amazing righteous cause that you agencies can adopt and make it your next award magnet; or not! Masha3 is a group of people of similar interests who joined hands to fight for public property, challenging a corrupt authority manifesting in ‘solidere’, that years ago took over the capital and other private properties and left more than 135,000 Lebanese with a major financial loss.
What we’re discussing here is not the cause itself, but how a CSR campaign can be done collectively and only by joining creative forces: designers and artists from different background contributed to the event, such as the very interesting posters by Rena Karanouh that follow the same feel of the previous ‘horsh Beirut’ visuals. When a city suffocates both visually and economically, and when people lose work, properties and houses for a financial monster, someone has to react: Lara Balaa – co-founder of Maajoun – worked on a minimal animation using pictograms, a visual language associated with information design and directly related to economy and business reports; the video answers a very blunt question showing the mediocrity of solidere’s actions; cynical, light but every effective.
An event at St.Georges Beirut (the only place still fighting to exist independently) was organized as well, with a fusion of art, design, music and other creative collaborations showing a solid ground that huge investors should really fear (not true, we know, but we love giving attitude!)
After the event, everyone went for a shopping break at the souks and drinks at Uruguay street (not really, they’re all poor hipsters) but let’s say protesting is not always the best solution if we all end up encouraging ‘solidere’ financially in a way or another. (Let’s boycott, it’s always cool!!)
Marwan tahtah (Photos)
Lara balaa (Video)
Rena Karanouh (poster design)
Jana Traboulsi (Graffiti)