Silkor’s “Look at me! I’m a baby! I sell!”
By Admin G: We all saw the new campaign of Silkor. You simply cannot miss that cute little thing.
The equation of Silkor was easy: we exhibit a cute baby face; we associate it to a line, we spend an amount of $***,*** for outdoors, and we create awareness!
The use of a baby is always a success in advertising. It has been proven. Mabrouk!
Well, the association was done in a pretty good way: 15 years anniversary with a “Baby Skin Forever” the line hits well. However the idea of hair removal associated to a pretty baby face is a bit creepy, I think. They simply could have pushed it a little bit further and make a less plain visual out of it.
Well, we appreciate the second degree thinking, but couldn’t it say ‘Baby Skin Forever’ in a smarter visual approach? Without the ‘Pampers’ European looking baby? The concept has so much potentials to play on without going as pedophile as this campaign went.
What I mean is, if you remove the Silkor logo and put instead Nivea, Nader Saab or whatever it is, it would also work, no?