Screen Shot 2013-07-17 at 11.56.43 AM

Our farewell post. Bring some tissues, a polka-dotted dress and make sure to read each admins words to you. Cheers! 

By Admin I: It has been a long journey, 300 posts in less than 2 years, features in Communicate, ArabAd and The Daily Star, a workshop and an event at Beirut Design Week 2013. We have never imagined that a group of young creatives voicing out their opinions can actually change anything, yet we did. We have never imagined that a stupid blog can make a breakthrough in multinationals, be included in their reports, give them nightmares and push their orthodox boundaries, yet we did.

We’re not bragging here (okay, we are), but we’re actually having a moment with what we were able to achieve, whether in reviews or in research. We’re here celebrating the subjectivity that had once a voice, the hidden identity that was never aimed at self-promotion and all the hypocrisy we faced, especially from the Design and social media Mafia™.

This whole experience was as awesome as awesomeness can get, we grew with it and out of it; now we’re a group that knows more, and has more to say elsewhere.

There is no legitimate official reason, and it’s certainly NOT related to any mafia’s threats or pressure. Brofessional Review reached an end!

Thank you all!

By N:  Brofessional review was never a side project, we were not admins in this blog; we were brofessionals. Brofessional review came as a manifestation of our own personal journey in the design spectrum. When it first started, when we decided that we were going to start reviewing what was happening in the design/communication field in the country, we were just starting ourselves our own journeys as designers. With fresh minds and enthusiastic eyes, we delved in this journey and we grew as individuals and designers, so did the blog. And let me tell you, this journey was magic, it took us places, exposed us to works and introduced us to people that otherwise couldn’t have happened.

Through our journey in the design galaxy we met lots of jedis. Here’s a huge spazzy appreciation hug to everyone who supported us and believed in us as we stumbled through this path. Hugs to the people we met, the knowledge they passed on and their pompom cheers.

I probably was the most bipolar among brofessionals. I left, then I came, then I left then I started to write occasional out-of-the-blue posts, and then I simply became N (dropping the admin like diddy dropped the puff).But I love every single moment I spent with the blog and its admins. Hugs to them all, we taught ourselves lifetime lessons.

But what’s a cosmic journey without stormtroopers? Despite our attempt to make it clear, people still took us too seriously. Haters were spawning everywhere accusing us of the most notorious thing, like we ever claimed to be anything other than a bunch of kids with loud opinions. But hey, even Madonna managed to get haters during her erotica phase (not that we are, in any way, comparing ourselves to the queen). And since Ziggy doodle was preaching about the power of love in her TEDx talk, here’s a hug to all of you, may it merge my hateful poison with yours and create a dragon of pixie dust and rainbows. You guys taught me that in this world you either have to be a wolf or a sheep, but I didn’t like your system nor your rules, so I became a hippo.

Until we meet again,

May design be one day resurrected.

Love and cake.

I was once a brofessional, and you guys took me way too seriously.

By Admin NK: WARNING: This post has some serious emotional hate with so much love towards Admin I.

So when I first heard the news, I thought Admin I was being silly, but then I found out that he was serious and I only wished I was in the same continent where he was so I could punch him in the face. Before being an admin, I was a huge fan of Brofessional Review where I used to read and enjoy their old and latest posts until I got requested to be an admin in the blog, it was pretty much one of the happiest moments of my life. Being in the brofessional community was what I always wanted: freely expressing our opinions and most importantly critiquing what we don´t like and what we found impressive in this Lebanese chaos that we call design and advertising. Agencies loved us, even people from abroad were enjoying our posts, and at the same time we received hate comments from people not accepting what we´re doing, not accepting an opinion, and not accepting their identity mentioned by a bunch of brofessionals whom choice is to critique instead of causing drama. But again, unfortunately and with so much pity, this is the Lebanese Chaos community after all. And I could only say that this blog was a brave win-win!
I will miss writing reviews, I will miss reading the awesome posts from the admins, and I will definitely miss saying “holy shit I can´t wait to see what Brofessional Review has to say about this”
With all the love and the disappointment I have right now, Admin NK.
By Admin HY:  Being the youngest between all these admins, I had another take on Brofessional Review.  Some praised it, some ignored it, Agencies took it as a reference and kept refreshing our home page all day.Others didn’t get the point behind the blog and decided to dig deep to know who’s behind it
Some awesome people shared. liked, discussed, agreed, disagreed, opened discussions and embraced the whole idea behind the blog.For me, BR was all about EXPOSURE! I would have never been as exposed to the design and advertising scene in Lebanon if it wasn’t for the blog. And that doesn’t apply to me only! BR helped hundreds of readers, from students, to designers and creatives to be exposed to what’s happening around them (Opinions aside) and gave the chance to argue, take the admin’s opinion into consideration and express their own thoughts!
Being surroudned by design and advertising students for most of the times it was such a magical feelings to see them discuss and question a campaign or an illustration, just because BR showcased it. Brofessional Review was a jounrey of a lifetime, I started as a reader and moved as a occasional contributor.

Last note to our readers: No matter who you are, how good you are and wherever you work or study, if you don’t know what’s happening outside, you’re nothing! (it’s a jungle out there) (ok that was very dramatic) (ok sorry I’ll clam down)

Loads of love,

The Brofessionals. 


Screen Shot 2013-06-26 at 12.17.59 AM

Short films in the bath, the Roman bath

The Outbox Film Festival Campaign Review

By Admin I: some campaigns make you actually wonder why agencies struggle so much with their complicated advertising attempts, simply because their huge egos always need to go through a rough phase before the self-celebratory phase called “forced ideas”. Well, we might not be the advertising gurus, but we can spot a good campaign when we see one, exactly what happened when we saw the ‘Outbox International Film Festival’.

The campaign works on one very minimal concept: ‘Short films in the bath, the Roman bath’, that was pushed into the fun exaggeration of pushing a literal idea to the edge of become lateral.

Founded in 2010 as a modern take on ancient open-air theaters, the Outbox International Short Film Festival runs in a public space accessible to anyone who’d like to attend. The festival accepts film submissions from all countries and genres. There are no applicant fees, and entrants are chosen solely for their talent.

With a purely cultural event that’s free in every sense, the festival celebrates cinema outside the box, with outstanding work, whether in motion or in 2d graphic, and a bathtub that didn’t fail to make us laugh and question the need for big agencies at a country where good ideas can be found whenever, wherever!

Screen Shot 2013-06-17 at 1.25.14 PM Screen Shot 2013-06-17 at 1.24.53 PM

Last year’s BDW reviews: 01 02 03

Beirut Design Week 2013 goes BR: NO. We’re kind of anticipating your questions when it comes to Beirut Design Week 2013: we’re not going to tone down criticism because we’re a part of this year’s event. We made it more awesome and stuff, but doesn’t mean we sold our balls to the devil. (excuse my refined vocab).

To be quite honest, some improvements are quite evident if compared to last year’s visual mess for example. The Helvetica overdose was substituted with Frutiger (and Frutiger Arabic – do I hear too ‘lazy’ to design?) which already looks better. Colours are more consistent and serious, the website is clear and everything seems to fall into place correctly including the online video (A bit deja vu, but works quite well, knowing that no agency is behind it). On the other hand, BDW13 comes with workshops indigestion, between the huge amount of participants, lots of design bullshit Pluto based ‘thinkers’ and some DIYs. A lot of those. (Some workshops are quite interesting such as Maajoun, Kashida, ours, ours, etc..)

Let’s not give away too much when it comes to reviewing content, we’ll be covering BDW13 extensively next week, but we’re honestly taking advantage of this post to promote Brofessional Review’s double contribution:

A Guerilla Advertising workshop, a call to have fun breaking some rules, and a surprise ‘Brofessional Show’ at the week’s closing conference at LAU. We’re very honoured to take part in such events, knowing that the organisers are more of a ‘one man show’ trying to take this field a step further rather than sticking it to a tantes Ashrafieh audience.

Can’t wait to see you all, BR’s going to rock! (inserts a well deserved hair flip + cat fight SFX).

Beirut Animated and the busiest June ever!
By Admin I: Okay so we’re stressing here at BR! It’s indeed a busy period in Beirut where all events are tightly scheduled one after the other, making June the ‘must be in Beirut’ month!
It starts this weekend – actually tomorrow – with Beirut Animated (though sticking to ‘Beirut moutaharrika’ even in Latin is much more interesting) an animation Film Festival featuring Arab films, international independent films, retrospectives, special programs, workshops and discussion panels.

“Beirut Animated is organized once every two years by The Metropolis Association. The festival aims at promoting animation in Lebanon by showcasing International, Arab and Lebanese animation productions. Moreover, the festival seeks to become a platform where professionals from Lebanon, the Arab region and the World can meet, exchange and discuss issues related to animation, its production and development”

I have personally attended the last version of the festival 2 years ago, and let me tell you, the works featured were of a great value, presenting new techniques and rich stories to an audience that struggles between the local artsy-fartsy scene that’s not able to get a step beyond a hipster-fake attitude in film-making, and a European ‘imported’ wave of films making more buzz then any Lebanese film festival simply because ‘les tantes ashrafieh’ prefer “Le Festival du Cinéma Européen‘ over any other initiative.

The 3rd edition of this non-competitive festival will take place from the 14th to the 18th of June, 2013 at the Metropolis Empire Sofil in Ashrafieh and will be touring in 4 key cities of the Arab world: Tunis, Tangier, Cairo and Dubai.
Looking forward to attend, encourage and review! 

MTV Lebanon gets inspired* again! 

By Admin I (Thanks to ‘NM’ a lovely reader): so we really appreciate and encourage local channels working to enhance their art direction, modernize their image and make up for the bad content bla bla, but it seems that some TV stations (okay it’s MTV Lebanon) have misunderstood the concept.

Guys, sitting allday on Vimeo drooling over animations and creative works should inspire you to do stuff of your own, to ‘create’ instead of copy-pasting. It’s such a shame to see another inspired* TVC done by the same station! Months ago, it was ‘Men El Ekhir’ with a copied promo, this time it’s their morning show ‘Alive’. The same pastels, the split-screen, the cake, the huge letters, the sky and more than one similarity that could make it a coincidence.

We don’t have much to say, other than the fact that we don’t expect much from local tv, especially if the logo is a TF1 copy, and most of the promos are inspired*. In the end TV reflects audience not vice versa and the question of originality is very very secondary in a country where Lara Kay is more famous than the amazing Tania Saleh. Go figure!Screen Shot 2013-06-04 at 10.20.17 PM

IMG-20130516-WA001ArabAd goes Brofessional (and vice versa)

By Admin I: So the last issue of ArabAd is out, and yes we are featuring it because they chose to publish one of our posts in the last page of the issue and also because this time the main theme is ‘Design’ (they probably thought that working with design is less problematic, I guess our last week proved them wrong!).

The issue includes ups and downs, a 26 pages special report (maybe too special) about the AUB Revolution/Evolution 20 years celebration, highlighting many design profiles that contributed in changing the design field in Lebanon (We all know that change is not always positive right?).

The report is filled with names that should be researched, works that really make you want to know more, and other pretentious long lines on design as well.

Type design is also featured in Arabad through an article about an Arabic typeface that’s rooted in the English shires, designed by Boutos International. (Problematic and borderline unethical in terms of cultural design, sorry we’d like to one day respect our mother language a bit more).

On another note, ArabAd featured Beirut ntsc’s Tarek Chemaly’s exhibition that we will feature soon. The work is rich and highly engaging (wasta, yes we know him, and still think he rocks).

Thank you ArabAd, and hope you feature more amateurs like us, that need to get an idea, an opinion across to the public, for people to think more, without necessarily agreeing.

As the fabulous N wraps up her featured post: I’m a Brofessional, and you guys take me way too seriously.


photo-1 48129_145635925595141_752543937_n

Social Media Awards Beirut – Reviewed

By Admin I: it finally happened, the buzzing event that managed successfully to become the talk of all online platforms, in a way that made everyone forget about hidden agendas, the Lebanese mindset of a conspiracy theory. It was successfully okay, we cannot deny that, especially if compared to other events being held in Lebanon, certainly not ‘Tedx’ bad, you know.

Everyone was there, the glam, the meh and the disastrous, and we showed up in a tribute costume to the wickedly famous Panda Cheese ads meeting our fierce competitors, you know with their fake smiles and blonde dates, yes the kind of blondes that thought an ‘angry panda’ was ‘cute’ *shoot her*. So Panda overheard some Leo+alfa hate, and was almost beaten by Little miss sunshine aka. Tedx Beirut’s Sarah Sibai (that never gets angry).

Aaaand we didn’t win. But let me tell you, this time we will be the sore loser, we’ve been behaving for a month! The only reason why we accepted a nomination by the event’s organiser, placed in the wrong category, was a friend’s advice to show sportsmanship, but screw it. We do not belong to the ‘best business blog’ category dudes! We review creative works and write design related posts that you probably failed to read while creating a facebook page after the other. Well you know what? It’s highly calculated, being with ‘Wamda’ in one group. Wamda won, mabrouk (we really mean it), but give me a break, those guys offer a platform designed to empower entrepreneurs in the MENA region, THE MENA FREAKIN REGION, and we’re a local bunch of bloggers. Wamda is funded, and helps funding startups. Tell me about fair competition. That is mere NONSENSE.

Anyways, we didn’t win, you know, even David Habchy, Elie Fares and Amal al Dahouk didn’t, so we can live with it. the regular pals did, Najib, Gino, the social media accounts held by the organisers, the venue and ha–ii–fa-a-a.

Oh oh, another caliber hint: Almaza, Cheyef 7alak and Lebanese Memes won more than one category, Poly performed (while people devoured the buffet) and Neshan’s poetic drama was more hilarious than Nemr bou Nassar,see, something to be proud of. not.

The event is a fail by all fair measures, except the ones evolving around media buzz, great success. Tanks haifa, tanks.

(The afterparty was awesome Ragmag, awesome!)

Here’s the full list, check it out (Wait for the panda pictures later).

1. Best Business Blog: Wamda
2. Best Commercial District on Social Media: ABC
3. Best Start-up on Social Media: Tickle My Brain
4. Best Facebook Application: Novo
5. Best Facebook Campaign/Page: Lebanese Memes
6. Most Creative Instagram Account: Live Love Beirut
7. Most Engaging Diplomat/Politician on Twitter: Ziyad Baroud
8. Best Lifestyle Blog: Mich Café
9. Best Food & Beverage Brand: Almaza
10. Best Pub/bar on Social Media: February 30
11. Best NGO/Organization on Twitter: Donner Sang Compter
12. Best Design for a Social Media Campaign: Almaza
13. Best Fashion Brand on Social Media: Vero Moda
14. Best Food Blog: No Garlic No Onions
15. Best Fashion Blog: Plush Beirut
16. Most Engaging Person on Twitter: Anis Tabet
17. Best Technology Blog: Microsoftoholic
18. Most Engaging Youtube Channel: Cheyef 7alak
19. Most Engaging Media Personality on Twitter: Neshan
20. Best News Blog: Beirut Spring
21. Most Engaging Youtube Video: Beirut Duty Free Flashmob
22. Best NGO/Community on Social Media: Lebanese Memes
23. Best Non-Arabic Vocal Artist: Anthony Touma
24. Best Restaurant, Café or Bakery on Social Media: Roadster Diner
25. Best Band on Social Media: Mashrou3 Leila
26. Best Personal Blog: Gino’s Blog
27. Best Hotel on Social Media: Phoenicia Hotel
28. Most Engaging Celebrity on Twitter: Haifa Wehbe
29. Best Media Personality on Social Media: Zaven
30. Best Business on Social Media: Roadster Diner
31. Best Integrated Campaign: Cheyef 7alak
32. Blog of the Year: Blog Baladi
33. Social Campaigning Magnet Award: Lana El Sahley

Check Elie’s awesome review.