McDonald’s Lebanon campaign: “I’m hating it”
Title by our friend Joseph: @Zoozel !
By Admin I : Sometimes a campaign makes you question all terms of franchising in this whole world; A concept that contributed in the globalization we’re a part of nowadays that should basically make the creative fields improve due to the massive competition in all fields.
Sometimes seeing a campaign like the new “McDonald’s” makes you wonder about the cons of globalization and franchising, not that the former McDonald’s ads have been genius or anything, since actually parodies have been done much better, but tolerating this local campaign is out of question!
Why does an offer need such a big campaign, if in itself was not relevant enough to the audience (1000 LBP deduction, really!?) and how can the overacting cast make me want to go and eat in the that specific branch, their Mansourieh branch, that looks like everything but a fast food place, lacking the main fun element that was associated with the brand since forever.
The song, the cast, the humor (in case it hardly made you laugh) it’s a no no assessment by all means, and we thought such approaches ended in the 1990s with the “Perlex” jingle ..
To wrap it up, we just had to feature this campaign, even though we’re dying to see some creative approaches that should be firstly introduced by international franchises instead of having a retrospective that does nothing to the brand but destroy its international appealing image.
We’re hating it!