Rana Salam Rebrands Bassam Fattouh
By Admin NK and Admin I: “Bassam Fattouh, the leading make up artist in the Middle East commissions Rana Salam to update his brand image and design his make up packaging launching in 2012” taken from Rana Salam’s blogpost.
Let’s move on to the packaging: Before we start, I’d like to mention that the illustrations shown on the boxes are by Liselotte Watkins (I never heard of her but got the chance to check her great illustrations). Watkins is known for her fashion illustrations done for some of the biggest fashion houses and publications including Prada, Miu Miu, H&M, Vogue and Elle magazine.. And how is her illustration used? OVERLAID on a box. Where is the creativity in that? It is an overrated idea that we used in our first design classes. The logo and information are also overlapping with the whole design which makes them hardly stand out.
The illustration work produced for Fattouh is probably one of her worst works in comparison with her folio; she was either drunk and/or high, or maybe just underestimating a third world country make up artist, just like what his homie Rana Salam did. The whole job looks unfinished, unprofessional and very dated (unless the brief was like: i want something 80s ugly with all the visual cliches in the world).
And here we reach the logo: after a prior fail, the lifting process did lift the very little left out of this poorly original logotype. The type treatment looks very generic and overused. Fine, the product user/viewer might not be a *brofessional designer but it’s just very disappointing to see potentials going to waste, and big names underestimating their audiences. We are talking about a make up artist here, where i’m expected to see some sort of fluency and harmony in the whole identity. And please make this a rule, never ever put a butterfly on a design in the 21st century. Just because a butterfly is known as a cliche symbol for “girly” things doesn’t mean you can just stick it to a logo and go like “oh this looks girly and nice”. If that was the case, then us designers shouldn’t exist, never, on this earth.
Let’s stop puking butterflies, as much as the idea sounds tempting.