Pikasso Des copycats 2012
By Admin I: Once again, another advertising awards ceremony, a low caliber event just before the big Dubai Lynx happening in 3 weeks. Les Affichages Pikasso held the annual Pikasso d’Or at Biel, and yes everyone was there: the copycats, the industry’s so-called Gurus and every single creative that went to receive his award then bash the festival for being a small scale event. Guys, it’s your loss not having social media and bloggers invited, your definite loss!
For its 20th edition of the Pikasso d’Or 2012 assessed 176 visuals, presented by 20 agencies. Most of those campaigns were the star-copycats of the year that it’s even too weird to see their creators ‘proudly’ holding the statue. It requires too much balls to be proud of a copied work!
C&F campaign by Impact BBDO was voted the best creative campaign of 2012 by the Jury for this year. (copied)
Pikasso D’Argent Award : Impact BBDO Beirut – Vape (like seriously)
Pikasso De Bronze : Nineteen84 – Sophie’s Choice
Multivisual Award : FP7 CesarDebbas & Fils (the only well deserved)
Digital Award : Wondereight – Dunlop (as floppy as it can get)
Supersize Gold : Nineteen84 Zaatar w Zet
Supersize Silver :Impact BBDO Beirut – Cimenterie Nationale (beautiful art direction)
Supersize Bronze : LeoBurnett Beirut – Beit Misk
Mall Award : Spirit – Jamil Saab & CO
Special Jury Award : M&C SAATCHI – BLF (copied art direction)
Citizen Billposter : Clementine – Yasa (COPIED FROM A STUDENT THAT INTERNED AT CLEMENTINE)
Well, it’s not that we expected hugely creative outcomes having spent a dry creative year in general, but we just cannot and will never be able to surpass plagiarized work getting credited; those results can never ever compete with the worst adsoftheworld submission. Too bad!