Debbas: what turns you on?
By Admin I: It’s indeed one of those campaigns that make you want to sleep on the review before publishing it.. It’s weird, but I honestly don’t know why I couldn’t judge it right away; Well designed, smartly written based on the ‘turn on’ concept, and the play on words comes relevant and working in more than one visual (not all of them though).
Being straight forward, sex in advertising is a huge NO. Don’t hint, don’t play on it, don’t use it, just stay away from the cheesy cheap nasty connotations! However, Debbas used sex, and this very well tailored play on word came spot on.
Having praised the copywriting and the art direction, it’s now a must to bash the facebook application! Dear creative minds, facebook apps are sooo 2010, we’re done, they’re done, even facebook’s done and Mark is almost broke now! The application adds nothing to the concept, it’s even barely interactive, forced and flat.
Guys, when you come up with a well thought of campaign, you better know where to stop and how to avoid forced ideas, it’s just too bad to lose the good buzz for the ‘blah’ additives.