Even ‘BUZZ’ is inspired*
By Admin I: I really don’t want to sound like an old whining lady, but this field is such a failing fail that even fails to deliver one single decent campaign without plagiarizing international work!
You might call it ‘recycling ideas’ following the theory that preaches the end of ‘new ideas’ but who cares! A copycat is a copycat, and we sadly have to call a very well done, major hit campaign, a plagiarized work. It’s ‘Buzz’, and this time, it’s not really ‘aade mashewe el shabeb’, but more like ‘you’re in deep trouble’ fellow freelancers that we made sure to defend and praise at every possible occasion, and while bashing every multi-national agency in this country.
It’s a series of the very famous ‘Mello Yello’ ads that got ripped off this time. A very similar flow of ideas dating from more than 10 years ago. I believe that there’s a quote saying something like ‘when you want to copy, do it well’, and that’s exactly the case here; ‘Buzz’ looks fresh, beautifully art directed and hilariously insightful, but still, as original as my H&M $10 pants.
Cheers to originality, been a long time!