2013 Advertising Resolutions
By Admin I: So after a fairly positive post on the evolution of the local design scene, here’s a series of advertising resolutions for this New Year. Being quite honest, 2012 was a bad advertising year with very minor exceptions towards the end-of-year season. Copycats, bad international wins and lots of fake communication.
To all agencies, freelancers and advertising creatives wannabes, let’s ‘Amen’ to those couple of points: In 2013:
#1: I will stop using boobs in advertising, unless the product was ‘boobs in a jar’ or something of that kind.
#2: I will reconsider my art-direction post if all that I do is ‘google images’ or by far ‘pinterest’.
#3: I will stop overrating myself because of my advertising awards, shampoo and failing flower-shop ads, and instead do some worthy creative work.
#4: I will listen more; feedback is still free on this blog, beware before it costs you your job!
#5: I will have more balls; like ball-extensions, ball implants, who cares! 2013 is all about attitude and the guts to make a change. Passive advertising behaviors are gone with Clementine, I mean the wind.
#6: I will work; by work I mean stop bragging about my multinational and bash the ’boutique’ agency competitors. You are all craving for a capitalist consumerist propaganda!!
#7: I will do less NGO work and try to win awards by a mere creative effort. The world is gladly becoming less stupid.
#8: I will design. Because you have never done anything but decorating your layouts and claiming that you didn’t have the time for a process.
#9: I will do less campaigns at the agency office, and call them campaigns.
#10: I will love Brofessional Review even more than I secretly do!
The 2012 Best and Worst campaign voting results will be out very soon, hoping for a better 2013!