Maya Zankoul: the doodle-fever
By Admin NK: If you’re part of the Lebanese design community, you have probably been exposed to Maya Zankoul’s work, and even if you’re not, you probably know by now who Maya Zankoul is, because people like to over share famous work, despite its bad quality or content. (Oops, was that a too soon spoiler of what this post is going to be about?)
Let’s start by being “nice” before we get you all angry (if you’re a Zankoul lover) and state a few good things: we’ve seen her at conferences, she’s fun, she shares her life experiences and we kind of like how she started the blogging scene back in high school which got her here because of her audience.
But we can’t base it all on audience, right? So here’s what we think:
You cannot call yourself an illustrator if what you actually do is doodling. Those are not illustrations, those are DOODLES; whether it’s out of laziness or “oh that’s my style!” or I guess how it’s mentioned in her website they’re “fast illustrations”, there is no excuse for why those works got published (you could’ve kept them to show the neighbors, or developed them into actual visuals).
Sometimes we wonder how such work can get so much exposure (because hey I have an idea! Let’s talk about Lebanese issues in a funny way like millions of other people did and throw them in books to sell!) while other talented REAL illustrators are rarely being featured (which brings another shout out for F/I/M²/P magazine for exposing awesome illustrators). Not to mention the overpriced posters and t-shirts also offered for people to buy.
This whole trend went a bit over the top, someone got really, really stuck in the high school phase.
By Admin HY:
So I stumbled upon Wezank
, a new concept/idea by Maya Zankoul, Toni Yammin, and Paola Kiwan. What these guys do is basically animation based explainer videos. So if you have a new app, product or any idea, the Wezank team can translate it into an infographic or a video, that would help you express your idea in a better visual way, and advertise it.
Yes, I do agree with Wezank that we are visual creatures, and yes, if you have a good idea/app/product, and you don’t have the means to express it in the right way, you might not get anywhere. Wezank seems like a good initiavtive to offer “better” design for business and communication use, since our design scene lacks that.
Wezank published some recent videos on their website, and they’re all animation based, and share a very deja-vu style. A Steve Jobs quote video (it’s been 2 freakin’ years can we PLEASE get over Stevie?) in an Kinetic typography animation, a style we’ve all seen hundreds and hundreds of times before…
Another video about how to cook Moghrabieh (don’t ask!) and an ad for Toni Yammin’s new “iPhone photography” workshop (COME ON!!!) in a scribble animation style, something we’ve seen a lot too (it’s actually all over youtube).
Pricing is a huge issue as well, STARTING $5,000 for homemade stop motion or line drawings is just too much…No?
By Admin I: I agree with the guys above, Maya’s style stopped evolving, and yes she did enjoy a bit too much her ‘self-promotion’ phase, and made it to become a tv host, a known design figure and an award show judge, out of doodles like you said. That’s true.
But let me be friendly and stuff:
Girl, we’re very happy you managed to establish a name. Now it’s the right time to grow, to prove your potential, your ‘design/illustration’ potential, since what we’ve seen so far, was mere blunt marketing.
Wezank is great, disregard the two admins above. Wezank is the right way to channel your abilities into a worthy job that you can enjoy and help other people/businesses as well. So Good luck with it.
Maya, Work on your content and quality, instead of releasing an application after the other, especially with the huge similarity between your last application “Wally
” and a Desmeem project
, launched last year during Beirut Design Week, and is currently under development (basically someone got inspired*).
There is no personal hate here, consider the post an advice to take or leave!