Worst 2011 advertising campaign: Results revealed
By Admin I : When we first started brainstorming to shortlist 5 on the “Worst 2011 campaign”, we faced a chaos of names, brands and campaigns simply because 2011 wasn’t exactly the best year to the advertising market, coming after a year of recession and accompanied with the outshining Arab revolutions that took every creative sector by a storm!
Another problem faced us.. we did not want to look like the “X” agency haters (yes X is the agency you’re thinking about) yet we wanted to remain as objective as we can.
Surprisingly and to prove that the year was somehow jinxed, we had leading MENA agencies in the list competing for the “worst” title. Results came expected; as we agree with the voters, we would like to clarify that some campaigns (much worse than those 5) were eliminated simply because they’re beyond, i mean beyooond bad (aka the InShape exhibition orgasming campaign and many other visual nightmares in town).
Below are the full results of the 2011 worst advertising campaign voting:
Total votes : 2182 votes (voting was between Christmas and NYE, people were busy eating!)
6 > 1% Home City soldes (mentionned by votes in the “others” section).
5 > 5% Don’t vote for me – Jeita Ad
4 > 11% Ministry of Telecom auction
3 > 15% Spinneys – all 2011 campaigns
2 > 26% Exotica Christmas – Feel the magic
1 > 30% BLC – Personal Loan campaign with Nadine el Rassi
To summarize the results, congrats for BLC campaign, and note that we did not mention the agencies behind those “masterpieces” simply because Roumieh is not very “IN” these days, even though we’d become much more famous in way less time!! (after all, I’m a diva with manners!)
Brofessional Review 