Almaza Light goes Lebanese Brew!
By Admin I: There’s nothing more ‘brave’ than getting inspired* by a fellow competitor especially when local competition is strictly between the two brands; umm no, of course there is!! What’s more ‘brave’ is a blunt confession from this sub-brand revealing how it failed promoting and selling, otherwise who would use ‘Let’s pretend it just started!’ as a line for a less desperate cause?!
A trendy group of youngsters meeting gradually at a pool party, partying, enjoying their time and watching the sunset, all for a beer, an instagram-ish color grading and a deep voice-over on a background low pitch music; everything reminds you of a Lebanese Brew spirit expect the very bad typography and the missing ‘brave’ part.
Let’s begin all over again.
Let’s restart from the start.
Let’s re-live it. Let’s re-play it.
As long as there is sunshine, let’s shine.
Let’s watch it one more time.
SUMMER (SEASON 2).
Let’s pretend it just started.
It all seems irrelevant in this video, the copy shows uncertainty and can easily drag the approach to negative connotations, the audience displayed is extremely misleading, since there’s no actual link between light beer and youth, or light beer and summer, even the ‘light’ quality seems irrelevant..
It’s amazing what competition can do to a brand and how everything becomes nonsense when the single goal is to reach a same advertising path instead of adapting to a divergent one.
If it’s the last summer on earth, try something brave and do your own work!
LB beer’s take on the inspired* job: