1. Perfectly and simply said! The logo is very disappointing on so many levels (that you guys mentioned some).
    “What is crucial here is staying true to a culture, an audience and a system of visual beliefs without being hit by a trend” < unfortunately that's always the issue in re-designing an identity.

    • Admin I said:

      Glad we share the same insight.. thanks Nat!

  2. Not a fan of the redesigned brand-mark at all, but in general, the whole identity is a much needed refresh to an institution that has been failing for a while now. Regardless, it beat’s LBC’s ridiculous yearly rebrands. One thing that stands out though is the over-exagerated photoshopping! What’s up with the female presenters? They look slimmer than runway models! 🙂

    • Admin I said:

      haha yes I agree, rethinking their visual approach was indeed needed, and also saw the super skinny runway pictures, someone totally overused the liquify tool! the photos look very nice, but as you said, exaggerated.

  3. Zahi habash said:

    I believe that the new logo is unprofessional, coz it went from simple to complicated shape, it feels that the designer is minmum 50 years old the kind that wants the logo look like the first letter of the name! The ball looks like its gonna fall so no sense of stability, and the idea of two seperate objects for a logo is weak. At least the designer could have made the ball in real 3d no just glossy and popping in low relief! The other white shape gives a disturbing contrast to the whole. Now that I gave my “professional” opinion let me just say that the logo is:

  4. EsteemedAdCritic said:

    So it’s true that Future TV is not paying its employees. Look how thin they have become.

  5. Marouane said:

    Yes the old logo was waaaay better!
    Ceci dit, la nouvelle identite sonore est juste incroyablement bonne, je viens de passer trois heures a chercher sur le Net le nom de l’agence qui aurait effectue la creation sonore, sans succes. c’est d’ailleurs comme que je suis tombe sur votre blog. Si vous avez une idee de qui pourrait bien se cacher derriere cette petite merveille de son, je vous en serai reconnaissant 🙂

    • Admin I said:

      nous ne savons pas!! 😦
      merci pour votre commentaire!

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