Cablevision, so your eyes can see!
By Admin I: Let’s try to start this post with a positive insight: Cablevision decided to give away the “naked female with TV logos” visual that was the core of its previous campaign, and for once, thought of a decent approach, a hint of concept, a bit of low sat yellow-ish color grading, and pooof we have a TVC!
It’s somehow a smooth working concept, Cablevision offering good quality satellite services, and potential audience simply wanting a better vision; no, not really. Do TV people really care about preserving their sight, or fun (the overdone element here) is what constitutes the essence of the couch potato audience?
It’s not necessarily labeled as a bad advertising approach, it’s just missing the link between the concept and the audience, the ‘how to’ reach the mass and simply sell the service. Overdone, over processed and very weakly scripted, umm could be, unless I’ve been playing ‘sleeping beauty’, while this country changed to a place where emigrants arrive at the door of their parents, and directly jump to spending ‘quality time’ in front of a TV!
Whoever suggested using the glasses idea for a fun purpose might have been righteous, but the issue here, is again, taking people for granted, using the hardest tool ever: comedy for what came out to be meaninglessly redundant.