1. This approach to designing corporate identities does not take into consideration what the company does, how it does it, etc. This is not what graphic designers are usually taught to do…but ofcourse, as usual, Lebanese ad agencies breed wanna play the role of ad men and graphic designers simultaneously… sucking up more money, giving less attention to aesthetics and refinement which is clearly seen, in those ads that we are bombarded with everyday in city streets…

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