Taanayel Les Fermes “Good things never change”
To announce Taanayel Les Fermes’ new image, Allied Advertising joined hands with City Films to create a campaign that celebrates being Lebanese, being different yet close, modern yet deeply rooted, able to adapt yet never changing…
By Admin I : It’s weird how some things in that industry happen with no solid reason, just for the fact of coming up with something. anything. Sometimes i question myself on the level of awareness of agencies and clients, and being a designer myself, i totally understand the fact that some clients tend to restrict creatives to a certain approach and impose their own beliefs on them which leads to a weak campaign in general. Whether this is the case of “Good things never change” by Allied Advertising or not, it is a fact that such approaches have been abused and overused by all sorts of Lebanese advertisers and advertising agencies. starting from Fransabank, to Bank Audi to Mad Beirut and many other campaigns, this concept have been drained from all sorts of originality.
“…celebrates being Lebanese, being different yet close, modern yet deeply rooted, able to adapt yet never changing…
The concept is indeed well thought of, the copyrighting is well done, the art direction is spectacular and the production/post production came to be very appealing and professional, but do all those fact make the ad less cliche?
Having a headline like “ghayyarna ou ma tghayyarna” or “Good things never change” can generate a whole bunch of creative ideas that could’ve brought this campaign to a whole other level and added the modern twist Taanayel is looking to through its new image while staying “pure at heart” as their slogan says.
Bottom line, this chaos in advertising is something that should be revisited, and having another “Proud to be Lebanese” campaign is not a tolerable subject anymore; so hard luck Fransabank, Audi, shooot i mean Taanayel!