(Youtube links for the two ads with an egyptian slang voice over)
Clorets goes social media
By Admin R : It is weird how recently gum ads are flooding the streets and Tvs with hugely designed campaigns, especially that the product itself is considered mainstream, which adds to the exposure of those campaigns that could easily become cheesy and overdone.
Many gum ads are worth featuring especially the Trident outdoors, that will be reviewed in an upcoming post, focusing currently on the unexpected TV commercials for “Clorets” : Socialize!
Well, Clorets did make its way to the mass by its brilliant social media concept for it’s new TV commercial, that still deals with that “eternal gum USP : “the fresh breath” but with a new approach driving people to socialize; The very well art directed commercial features teenagers stuck in their facebook/twitter yet social killer medium, afraid to face the world with a dreadful breath.
When you first watch it, you get attracted by the visual approach, yet you still wonder about the product until you reach the final scene, the revealer, which tells everything, and breaks the rhythm (mainly breaks the creative flow) and ends as most of the gum ads do. kudos to the copywriting and the execution, besides everything has already been done anyway, right?!